LOGO

The Logo is the most important aspect of the campaign in my eyes as it is used on everything that produced. It has to be relevant to the campaign be easy to reproduce. It also has to be a vector so it can be enlarged with out losing definition. This is shown by the way I have used it on a number of different products all at different sizes.

I did have several designs planned which I had my peers give opinions on which they thought was the best one, and the one I have came out on top. Use the link below to reach the 3 initial designs I created.

My logo has been made with the Olympic flame in mind, so I used my own interpretation of it to create it.

I created my logo mainly in paint shop pro using the vector tools. This was done after trying to create it in fireworks, but I changed when a peer suggested I could get a better out come if I used the tools available in paint shop pro. When it was finished I imported it into free hand to create the vector style I wanted, this is so the logo can be scaled and be used on a variety of size products without losing definition.

To see how I created my logo in more detail use the link below to view my logo write-up.

after I had completed my logo I had some feed back from the people in my class which I used to improve my logo and below is a link to what they said and how I responded to it.